Old money fashion is all about classic elegance, refined tailoring, and subtle luxury. Unlike flashy designer brands, old money style prefers subtle sophistication, quality craftsmanship, and smart luxury. To build a wardrobe that exudes effortless sophistication, choosing the right clothing brands is important.
Here, we explore the best old money fashion brands that best represent this upper-class fashion, from traditional labels to modern smart luxury upstarts like BLENIN.
Here, we explore the best old money fashion brands that best represent this upper-class fashion, from traditional labels to modern smart luxury upstarts like BLENIN.
What is Old Money Fashion?
Old money fashion is timeless, elegant, and quality-driven. It consists of neutral tones, well-tailored pieces, and quality fabrics like wool, cashmere, and good-quality cotton. It's about investing in classic pieces rather than trends, therefore an investment in authentic luxury.
Some of the most important aspects of old money style include:
- Tailored blazers, wool coats, and trench coats
- Cashmere sweaters, Oxford shirts, and knitwear
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Neutral color palette: beige, navy, ivory, and grey
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High-end footwear: loafers, leather boots, and classic dress shoes
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Limited branding with a focus on craftsmanship
1. Loro Piana – Italian Elegance & Supreme Quality
Loro Piana is one of the most prestigious brands associated with old money fashion. Known for its ultra-premium cashmere and wool fabrics, this Italian house specializes in luxurious yet understated pieces, including elegant knitwear, tailored outerwear, and refined casualwear.
If you’re looking for the highest quality materials and a classic aesthetic, Loro Piana is a top choice for those who appreciate the true meaning of old money fashion.
If you’re looking for the highest quality materials and a classic aesthetic, Loro Piana is a top choice for those who appreciate the true meaning of old money fashion.
2. Brunello Cucinelli – Quiet Luxury at Its Best
Brunello Cucinelli is a smart luxury label that brings together heritage craftsmanship and modern sophistication with ease. Every piece is produced in Italy in the spirit of sustainability, elegance, and timelessness.
Signature pieces are:
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Sophisticated cashmere blazers
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Refined high-quality wool trousers
- Timeless knitwear
3. Ralph Lauren Purple Label – Classic American Sophistication
Ralph Lauren Purple Label is the epitome of classic American luxury. Unlike more mass-market brand Polo, Purple Label is Italian hand-made and includes excellent tailoring, stylish suiting, and high-end casual wear.
If you need that old money style with a dash of American elegance, this label is worth considering.
4. Pini Parma – Sartorial Italian Menswear
For individuals who value Italian tailoring and understated sophistication, Pini Parma offers stylish luxury men's wear with old money charm. Their products boast structured coats, pleated trousers, and high-quality knitwear-perfect for individuals who prefer subtlety to logos.
5. Aurelien – Modern Intelligent Luxury
Aurelien is one of the names to look out for in subtle luxury fashion, creating high-end Mediterranean-inspired basics. The label has its reputation on upscale suede loafers, sophisticated knitwear, and timeless wardrobe essentials, a perfect fit for an old money style with an effortless touch.
6. BLENIN – The Future of Smart Luxury & Old Money Style
BLENIN is reimagining old money style with a refined luxury outlook. This style brand is founded on high-quality, timeless staples that exude effortless sophistication with a functional twist.
Why BLENIN?
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Luxury materials – Cashmere, merino wool, organic cotton
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Sophisticated taste – Understated yet assertive taste
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Eco-friendly craftsmanship – Designed to be worn for 10+ years
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Intelligent luxury pricing – High quality at a lower cost
How to Dress the Old Money Way
When dressing the old money way, opt for quality over quantity. Here are some of the most essential wardrobe items to splurge on:
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A fitted wool overcoat for ultimate sophistication
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Easy-fitting trousers and chinos for effortless elegance
- Classic cashmere sweaters for warmth and luxury
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Premium leather loafers or dress shoes to cap it all
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Elevated, well-fitted blazers that turn any outfit together
If you want to invest in a wardrobe that is elegant and never goes out of style, old money fashion is your best bet. Check out these brands and curate a collection that will be timeless.
Which brand is your favorite for old money fashion? Let us know in the comments!
