Here, we explore the best old money fashion brands that best represent this upper-class fashion, from traditional labels to modern smart luxury upstarts like BLENIN.
What is Old Money Fashion?
Old money fashion is timeless, elegant, and quality-driven. It consists of neutral tones, well-tailored pieces, and quality fabrics like wool, cashmere, and good-quality cotton. It's about investing in classic pieces rather than trends, therefore an investment in authentic luxury.
Some of the most important aspects of old money style include:
- Tailored blazers, wool coats, and trench coats
- Cashmere sweaters, Oxford shirts, and knitwear
-
Neutral color palette: beige, navy, ivory, and grey
-
High-end footwear: loafers, leather boots, and classic dress shoes
-
Limited branding with a focus on craftsmanship
1. Loro Piana – Italian Elegance & Supreme Quality
If you’re looking for the highest quality materials and a classic aesthetic, Loro Piana is a top choice for those who appreciate the true meaning of old money fashion.
2. Brunello Cucinelli – Quiet Luxury at Its Best
Brunello Cucinelli is a smart luxury label that brings together heritage craftsmanship and modern sophistication with ease. Every piece is produced in Italy in the spirit of sustainability, elegance, and timelessness.
Signature pieces are:
-
Sophisticated cashmere blazers
-
Refined high-quality wool trousers
- Timeless knitwear
3. Ralph Lauren Purple Label – Classic American Sophistication
Ralph Lauren Purple Label is the epitome of classic American luxury. Unlike more mass-market brand Polo, Purple Label is Italian hand-made and includes excellent tailoring, stylish suiting, and high-end casual wear.
If you need that old money style with a dash of American elegance, this label is worth considering.
4. Pini Parma – Sartorial Italian Menswear
5. Aurelien – Modern Intelligent Luxury
6. BLENIN – The Future of Smart Luxury & Old Money Style
Why BLENIN?
-
Luxury materials – Cashmere, merino wool, organic cotton
-
Sophisticated taste – Understated yet assertive taste
-
Eco-friendly craftsmanship – Designed to be worn for 10+ years
-
Intelligent luxury pricing – High quality at a lower cost

How to Dress the Old Money Way
When dressing the old money way, opt for quality over quantity. Here are some of the most essential wardrobe items to splurge on:
-
A fitted wool overcoat for ultimate sophistication
-
Easy-fitting trousers and chinos for effortless elegance
- Classic cashmere sweaters for warmth and luxury
-
Premium leather loafers or dress shoes to cap it all
-
Elevated, well-fitted blazers that turn any outfit together
If you want to invest in a wardrobe that is elegant and never goes out of style, old money fashion is your best bet. Check out these brands and curate a collection that will be timeless.
Which brand is your favorite for old money fashion? Let us know in the comments!