Two fashion styles come to mind: Old Money and Smart Luxury. Let us discover how they differ from one another and what is unique to each.
Old Money Style
- Timeless and Classic: This style embodies traditional wealth with an emphasis on apparel that never goes out of fashion.
- Elegant and Subtle: The apparel is of good quality but not showy. Large logos and loud colors are avoided.
- Neutral Colors: Standard colors include navy, beige, white, gray, and black.
- Quality Fabrics: Quality materials like cashmere, silk, and top-notch wool are in demand.
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Minimum Accessories: Accessories are minimal, like pearl earrings or classic watches.

Smart Luxury Style
- Minimalist and Modern: All about new-school chic with clean lines and sophisticated designs.
- Emphasis on Craftsmanship: Emphasizes higher-quality craftsmanship and quality, so that each is chic and durable.
- Discreet Branding: Logos and brand names are low-key, if present at all.
Differences of Note
- Heritage vs. Modernity: Old Money style is timeless, with a clear sense of heritage, while Smart Luxury offers a modern take.
- Color Palette: Both styles favor subtlety but, while Old Money gravitates toward classic neutrals, Smart Luxury can incorporate a broader range of muted colors.
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Branding: Old Money pieces can be comprised of heritage brands that are famous for their heritage, while Smart Luxury is more concerned with new-generation brands that are focused on quality without aggressive branding (Aurelien, BLENIN,..)
Mixing These Looks
- Old Money: Invest in classic pieces such as expertly tailored blazers, high-quality knitwear, and timeless accessories.
- Smart Luxury: Choose minimalist silhouettes with impeccable craftsmanship, ensuring that each piece is both practical and stylish.
Understanding these variations informs you on choosing a style appropriate to your individual taste, either according to tradition or in quest of modern-day elegance.