Two fashion styles come to mind: Old Money and Smart Luxury. Let us discover how they differ from one another and what is unique to each.

Old Money Style

  • Timeless and Classic: This style embodies traditional wealth with an emphasis on apparel that never goes out of fashion.
  • Elegant and Subtle: The apparel is of good quality but not showy. Large logos and loud colors are avoided.
  • Neutral Colors: Standard colors include navy, beige, white, gray, and black.​
  • Quality Fabrics: Quality materials like cashmere, silk, and top-notch wool are in demand.​
  • Minimum Accessories: Accessories are minimal, like pearl earrings or classic watches.​

Smart Luxury Style

  • Minimalist and Modern: All about new-school chic with clean lines and sophisticated designs.​
  • Emphasis on Craftsmanship: Emphasizes higher-quality craftsmanship and qualityso that each is chic and durable.
  • Discreet Branding: Logos and brand names are low-key, if present at all.​

Differences of Note

  • Heritage vs. Modernity: Old Money style is timeless, with a clear sense of heritage, while Smart Luxury offers a modern take.
  • Color Palette: Both styles favor subtlety but, while Old Money gravitates toward classic neutrals, Smart Luxury can incorporate a broader range of muted colors.
  • Branding: Old Money pieces can be comprised of heritage brands that are famous for their heritage, while Smart Luxury is more concerned with new-generation brands that are focused on quality without aggressive branding (Aurelien, BLENIN,..)

 

Mixing These Looks

  • Old Money: Invest in classic pieces such as expertly tailored blazers, high-quality knitwear, and timeless accessories.
  • Smart Luxury: Choose minimalist silhouettes with impeccable craftsmanship, ensuring that each piece is both practical and stylish.

Understanding these variations informs you on choosing a style appropriate to your individual taste, either according to tradition or in quest of modern-day elegance.

Richard Krosner
Tagged: Smart Luxury