Dressing old money is not about looking rich. It is about looking put together in a calm, quiet way. Good fit, natural fabrics, soft colours and no logos. The good news: it needs fewer clothes, not more. Here are seven simple rules and a basic list to start with.

Man in a navy field jacket and woman in a herringbone jacket walking through a harbour town

Old money vs quiet luxury

The two terms are very close. Old money is the look of families who have had wealth for generations: classic, a little traditional, never flashy. Quiet luxury is the modern word for the same idea: quality without logos. Read the full comparison here.

7 rules

1. Fit comes first

A simple sweater that fits well looks better than an expensive one that does not. Shoulders should sit right, sleeves should end at the wrist and trousers should just touch the shoe. Use our size calculator if you are unsure.

2. Choose natural fabrics

Wool, cashmere, cotton, linen and silk. They look better, feel better and age well. See our guide to old money fabrics.

3. Keep colours calm

Navy, cream, beige, camel, grey, white and brown. They all go together, so every piece works with every other. See 10 old money colour combinations.

4. Build on basics

Woman in a cable knit sweater and high-waisted trousers on old stone stepsMan in a beige cashmere cardigan and navy pleated trousers on a sunny terrace

Most old money outfits use the same few pieces: a knit, a shirt, good trousers and a jacket. Start with those before anything else.

Start with these

5. Pick classic shoes

Navy pleated trousers and brown suede loafers walking on cobblestones

Loafers, clean white sneakers, ballet flats and simple boots. Keep them clean and in good shape.

6. Accessorise lightly

A slim watch, a leather belt, pearl studs or a silk scarf. Two or three pieces at most. More in our accessories guide.

7. Take care of the details

Pressed shirts, clean shoes, a neat haircut and clothes without pilling. Care is what makes simple clothes look expensive.

A basic old money wardrobe

Women: white shirt, striped shirt, cable knit sweater, cardigan, high-waisted trousers, straight jeans, a midi skirt, a tweed or herringbone jacket, loafers and ballet flats.

Men: oxford shirt, knitted polo, cashmere crew neck, cardigan, navy and beige pleated trousers, chinos, a field jacket, suede-look loafers and white sneakers.

Keep reading

FAQ

How do I start dressing old money?
Start with fit and colour. Buy a few basics in navy, cream and beige, and make sure they fit well.

Can you dress old money on a budget?
Yes. Buy fewer, better basics and look after them. Fit and care matter more than price.

What should I avoid?
Big logos, bright colours, ripped jeans, very tight or very oversized fits and too many accessories.

What shoes are old money?
Loafers, clean white sneakers, ballet flats, boat shoes and simple leather boots.

— BLENIN Team

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